A building is known for its architecture. When a visitor visits a building, he expects the building to look beautiful and distinctive. Hotel design is also an essential feature of the city. It can be a special sign or a collection of hotels with elegant designs or light symbols of an era.
A hotel is an expression that stimulates tourism and allows people to understand the culture of the city. Hotels are not only a way to experience luxury, but also reflect the creativity and culture of the city.
Nowadays, designers do not design hotels for purely aesthetic or functional reasons. On the contrary, a good design takes into account all aspects of the visitor’s stay, both material and emotional. And, of course, it ends with one central goal: to create unique experiences for the traveler. In this article, we will discuss all the elements that an architect should consider when designing a new property to achieve a unique and comprehensive result.
The importance of storytelling through the concept of a dynamic hotel
The new philosophy of how hotels are built has also changed the approach to architectural design. The architect now studies, designs, and decodes the hotel’s story through the design process. What story do you want your hotel to tell? As a result, the storytelling of a property is defined by the concept of a hotel, which becomes a real and metaphorical cornerstone of the building. The concept of the hotel shapes the identity of the hotel and analyzes in detail the meaning of the guest experience. Volumes, forms, functionality, materials, and their combinations give flesh and blood to the story of the hotel.
The concept of the hotel not only defines the architectural structure of the property but also affects other important areas, such as:
The hotel’s design concept encompasses everything from the imagery of the common and private areas to the textures.
Hotel facilities such as restaurants and food brands, as well as healthcare facilities.
Ideally, the strategy behind operations is in perfect harmony with the main idea.
Definition and specifications of the Signature Experiences each property offers its guests.
Brand specifications and communication strategies, including logos and printed and digital content used for hotel promotion.
The connection of the hotel design with the area in which it is located and its external elements
The weather conditions of the area where the hotel is located are one of the first and most important factors considered in the study. They largely determine the exterior of the hotel, how it interacts with the interior of the property, and the experience guests can have at the hotel.
The orientation of the design or building and its cooperation with the movement of the sun around it inspires the architect in the design of areas, functions, the choice of materials, textures, and even colors.
The first 7 seconds and their crucial role in shaping the overall image of the guest
During the design study, following the concept of the hotel, the architect should prioritize the key areas for the design of the hotel interior. Starting with the hotel entrance, which can be compared to the backyard and is the client’s first reception point, the architect should be grateful that guests form their first impression of the property at this point. If you consider that the first 7 seconds we come into contact with something new shape and define our final impression (filtered through the sixth sense, intuition). Then we can easily understand how important the entrance of the hotel, our doorstep, is for potential visitors.
In this regard, the beauty of our entrance should be in line with the concept of hotel design and, why not, activate the senses of the customer. In terms of functionality, the entrance of any hotel should allow guests and staff to pass easily. At the same time, the designer must ensure that the entrance is visible at first sight. No matter how strange the morphology or layout of our hotel, there is nothing worse than a tired traveler looking for a hotel entrance!
After crossing the threshold, we reach the reception, which is theoretically the point where the traveler feels safe and ready to take care of the staff. The warm welcome and the feeling of immediate familiarity make the traveler feel that he has chosen the right hotel. If the doorstep is to impress the visitor, the reception should be the first point where the customer spontaneously pulls out his phone and takes a picture!
The final step for customers entering the hotel is the entrance to the room, which should prepare them for a smooth transition from the public area to a more private space. The path should be relaxing, but at the same time fascinate travelers and give them a first glimpse of the wonders that the hotel can hide in public places and in the rooms.
The design of the rooms as a private space for the traveler takes into account all the details of the hotel
Room. One place, many stories together. Ithaca travelers and what they most expected from what they chose. Here is the storytelling of the hotel in all its components. Designing the function of the room and dividing it into smart areas that do not weigh travelers down are key elements of good design. A comfortable bed, a spacious shower that you can use without bumping into the walls, a suitable storage space for clothes and luggage are just some of the essential things that the modern traveler looks for in his room.
For long-term purposes (and not only) it is very wise to provide separate storage space for luggage, but also a separate storage space for shoes. To keep the image of the room simple and maintain the image of the room during the stay of the traveler. Architects must take into account all the details that may occur during the stay to effectively study the design. The traveler’s stay in the room should be directional, while the concept of the hotel should transform the narrative into a floor plan and then into a landscape where materials, textures, colors, and light come together to create an integrated experience.
The hotel’s common areas complete the customer experience
The hotel’s common areas, such as the lounge, breakfast room, restaurant, swimming pool area, etc., are essential elements of hotel development. They complete the visitor experience by shaping the final image of the property. Predicting commonalities regardless of the total area of the property is a point the architect should pay attention to when studying. This highlights the overall brand of the hotel. And makes it a gathering place for visitors and residents of the city in which the hotel is located.
However, an important part of a traveler’s overall experience at a new destination is socializing – whether with other hotel residents or locals. Therefore, a lively and fun common area can have significant benefits. That not only remain part of the guest experience but also impacts the hotel’s overall revenue through the point of sale.
The hotel is always a living thing as well as a product that highlights and showcases the overall architecture. Working with the builders of the hotel concept and based on the brief development of the new hotel product, the architect can truly be inspired by the design. And deliver a unique result that guarantees a first-class experience for every traveler. And since everything is interconnected, the right design leads to a unique and happy experience for the guest. Happy customers leave positive feedback and positive feedback leads to more revenue. The logic is simple.